A friend on Facebook wrote a message that read: “In 2012, please do not lose your fun side, do not fear reckless abandon and do not forget what you really came out for.” Sure struck a few chords.
Did you find yourself so damn tired towards the end of 2011? Mentally drained. Physically broken down. Emotionally spent. And spiritually disconnected. And that last one doesn’t have anything to do with religion. It has to do with the human spirit.
Human spirit at work you ask? What’s that? “I just need to make more money,” you say. Sure…that goal will work to get you motivated, but regaining your human spirit means much more than that. To me it means setting the tone for yourself and your company. You know, pump up your vision. Revisit what worked and what didn’t work professionally. Get excited about the uncertainties and the possibilities. Brace yourself for challenges, knowing that you are well-equipped after the ones in 2011. Reassess what you’re after to increase business. Get your communications tools polished enough to be proud to send out. And go after gaining more exposure in the marketplace, knowing that sometimes advertising and public relations aren’t quite working for you and your company. Media exposure could be the answer.
If you want to get consumers, the industry, and the media excited about your company and its offerings, trying a new approach can be a little worrisome. Especially when you know the targets you have to hit. Media exposure isn’t for everyone. But for those who want to step into the spotlight in 2012, and become industry experts and leaders in their field, it can be THE ticket to more people, more word-of-mouth, and more business.
But it’s up to your human spirit to kick in. As the leader of your company, you have the sparkle to make great things happen. Have fun with it. Let go of what didn’t add to you and your company’s star power. You just have to believe in the possibilities that have yet to unfold this year. It’s 2012…so shoot for thse stars! Go ahead!